Paid Digital
Most digital agencies love talking about "impressions" and "click-through rates" because it shields them from accountability. They deploy cookie-cutter templates, automate your budget, and send you a monthly report full of graphs that are hard to explain and harder to understand. Meanwhile, your bank account looks exactly the same.
At Ledger, we don't hide behind marketing jargon. We build custom paid media channels across Google and Meta designed to do one thing: acquire profitable customers. Whether we are auditing an underperforming setup or building your search and social strategy from scratch, we dig into the small gaps other agencies miss. We sweat the setup so you can scale the results.
The Ledger Way
The Power Duo (Google + Meta):
We focus strictly on the two most powerful advertising engines, capturing active intent on Google and generating demand on Meta to ensure your budget is balanced perfectly.
Plain-English Reporting:
You’ll get reports that focus on cash, conversions, and customer acquisition costs, because if it doesn’t impact your bottom line, we don't brag about it.
Flawless Technical Onboarding:
We spend the extra time upfront executing full tracking pixel installations, Google Tag Manager (GTM) setups, and custom conversion tracking to ensure every dollar is targeted.
How it works
We don’t just throw ads at the wall to see what sticks. We use a data-led, conversion-focused system designed specifically for the complexities of retail and trade commercial models.
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Before spending a dollar, we audit your Google and Meta accounts, cross-referencing ad metrics with your real sales data to eliminate wasted spend and reveal true revenue.
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We rebuild your campaign structures around user intent and customer value, tailoring strategy for retail or trade so you never overpay for low-value, one-off buyers.
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We deploy server-side tracking to shield your campaigns from privacy updates (like iOS), bridging the gap between ad clicks and real business metrics you can actually base financial decisions on.
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Far from "set and forget," we continuously run A/B tests to prioritize profit margins over top-line revenue—directing ad budget strictly toward your highest-margin products and high-LTV buyers.
Data-Led Paid Media Creates Predictable Profit
When your ad accounts are tracked against real business revenue, paid digital stops being a gamble and becomes a reliable revenue generator.
True Profit Visibility
See which campaigns drive actual bottomline revenue and net profit, not just platform vanity metrics or inflated ROAS.
Zero Wasted Spend
Eliminate budget leaks from unoptimized keywords, redundant audience targets, and platform wastage.
Margin-First Scaling
Direct budget strictly toward your highest-value buyers and most profitable products to systematically maximize LTV.
Confident Growth
Know exactly what every ad dollar returns, where to invest next, and when to scale up budget with total financial certainty.
Stop Guessing Your ROAS. Get an Honest Assessment.
If you are already spending on Google Ads or Meta Ads but feel like you're leaving revenue on the table, let’s take a look under the hood.
We’ll run a comprehensive Paid Media Audit to highlight exactly where your budget is leaking and how to fix it.
No obligation. Just clear, actionable insights into your ad spend efficiency.
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and apply.
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We build entirely separate strategies for each. Retail and trade require completely different buying journeys. For your retail customers, we focus on high-intent Google Shopping, seasonal promotions, and impulse-driven social ads. For your trade clients, we target specific commercial keywords, implement strict geographic or business-type filters, and focus on lead generation or portal sign-ups. Your budget is segmented so one never cannibalizes the other.
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Most agencies report on "platform ROAS" (Return on Ad Spend), which is often inflated by retargeting people who would have bought from you anyway, or by taking credit for the same sale twice across Google and Meta.
We optimize based on POAS (Profit on Ad Spend) or net revenue.
We tie our data directly to your internal sales system, meaning we only celebrate when your actual business revenue grows, not when an ad account dashboard looks pretty.
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We don't set your ads and walk away. Part of our unique system involves integrating your product feeds and inventory data with your ad campaigns. We can set custom rules so that if a product line drops below a certain stock threshold, or if an item has a razor-thin margin, the system automatically dials down the ad spend or pauses the campaign entirely.
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100% yes. You own all your accounts, assets, data, and tracking setups. If you ever choose to part ways with us, everything we have built stays with you. We operate with complete transparency—we work inside your accounts, and you have real-time access to see exactly what we are doing and where every dollar is going.
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While we don't have a rigid minimum, our frameworks are best suited for retail and trade businesses spending at least $3,000 to $5,000 per month across their digital channels. At this level, the volume of data generated allows our testing and optimization engines to work efficiently, yielding faster, predictable scaling.
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Days 1–30 (The Clean Up): We typically find and fix major tracking errors and immediate budget leaks within the first few weeks. You will usually see efficiency improve quickly.
Days 30–60 (The Rebuild): We launch the new campaign architectures, structured around your true customer segments and inventory goals.
Days 60+ (The Scale): This is where compounding data kicks in. With clean tracking and optimized intent, we begin safely scaling your budgets to drive predictable volume.