Marketing services for trade and retail businesses.
Paid ads, campaigns, customer insights and reporting, connected around how your business makes money.
Ledger helps you attract better customers, protect margin and give existing customers more reasons to come back.
TBC
Four services.
One commercial marketing system.
Start with one priority or bring the four together
Ledger works across the areas that most directly affect revenue, margin and customer value.
Paid Digital
Google and Meta ads built around profitable customer acquisition.
We audit existing accounts, fix wasted spend and build campaigns around the products, customers and commercial outcomes that matter to your business.
Systems & Reporting
Tracking, CRM and reporting that finally tell the same story.
We build or connect your marketing platforms, repair tracking gaps and create useful reporting that shows what is happening in the business, not just inside the ad account.
Campaign Management
Planned campaigns without the last-minute promotional scramble.
We build and manage campaigns around your product priorities, customer segments, stock position and margin—then coordinate the offer, message, channels and follow-up.
Customer Intelligence
Understand which customers are genuinely worth acquiring.
We turn transaction and customer data into practical segments, revealing who buys, who returns, what they are worth and where the next profitable opportunity sits.
Start with the work your business needs
You may need a clear diagnosis, a focused project or ongoing help running the work.
We agree the scope, responsibilities and fees before getting started.
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For businesses investing in marketing but unsure what to improve first.
A scoped review of your campaigns, customer journey and available data, with clear findings and a prioritised action plan.
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For businesses held back by gaps in tracking, customer follow-up or reporting.
We fix the agreed issues and put the campaigns, processes or systems in place to make your marketing easier to run and measure.
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For businesses preparing a product launch, seasonal promotion or sales campaign.
We plan the offer, audience, channels and follow-up, then manage the agreed activity and review what it delivered.
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For businesses that need consistent, hands-on support.
We manage the agreed services, review performance and keep improving the work around your commercial priorities.
Not sure where to start?
Start with a free commercial marketing audit. We’ll look at your current setup and identify three priority opportunities to improve revenue, protect margin or encourage repeat sales.
No time during standard trading hours?
We schedule these diagnostic reviews outside business hours, so we can walk through your numbers when the operational noise drops and you have the mental space to focus on strategy.
Frequently Asked Questions
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No. You can work with Ledger on one specific priority or several connected areas. We recommend the scope based on your goals, current setup and where the work can make a useful difference.
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Both. Ledger can plan, build and manage campaigns, as well as review existing activity. We agree who is responsible for strategy, creative, setup, approvals and ongoing management before work begins.
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No. We first assess what information is available and how reliable it is.
Where there are gaps, we explain what can be learned now and what needs improving.
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Fees depend on the services, scope and level of ongoing support you need.
Before work begins, we provide a proposal outlining deliverables, responsibilities and fees, including any separate advertising or software costs.
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Yes. Ledger can work alongside your team, agency or freelancer on agreed areas such as campaign planning, customer insights, tracking or reporting.
We clarify responsibilities so the work fits together.
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Ledger works with established retailers, trade suppliers and other businesses selling physical products, whether in-store, online or through a sales team. The focus is on revenue, margin and the value of the customers you attract and retain.